Marketing Hero

The beginning of marketing

2010-11-13T05:13:00.000+02:00

Today's lesson is about how marketing started out as a science.

Well if we want the definition of marketing, you can find it easily on wikipedia:

Marketing is the process by which companies create customer interest in goods or services. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and creates value for their customers and for themselves.

But nowadays, marketing is more then that, marketing is a connection between manufactures and consumers. And this connection can be sometimes emotional. If you manage to create such a connection with your consumers, than you know you are doing the right thing. There are many companies out there that have such a community, backing them up every step of the way, and coming back with valid and high rated feedback.

But that's another post for a another day.

Let's check out the early beginning of marketing.

As television evolved, so did marketing. I'm not saying that we didn't had marketing before television, but back then, there were no means of reaching a high number of consumers at once. So we had local radio ads, some news papers ads and of course flyers. So how did you get to be known for your products or services. Well it was through word of mouth. If you had a good product and everybody was speaking good about your product, then your business will succeed. It is simple as that. And to this day, word of mouth is the best marketing tool available for a company to get themselves known.

It was the "missing piece of the puzzle".

And by this I mean companies could now have access to millions of viewers, to promote their products / services. Funny, we all try to get away from the thing that started this - television. By it's evolution it brought us marketing, advertising, production and a lot more sectors of the economy that we all depend on today.

And yes, it is true that new media caught up with it's main competitor - old media, but I guess this is just evolution.

So, where does marketing stand in a companies business plan ?

Believe it or not, it is the MAIN ELEMENT of a business plan.

More details on how to built a proper business plan and integrating marketing in our next post.

Until then, I wish you happy and productive thoughts.

The power of the internet

2010-11-10T03:35:00.000+02:00

In this post I want to cover some things that some people consider them useless and pointless.

Like making a stupid video and putting it on YouTube, starting from a big campaign here in Romania for a traditional chocolate ROM. They started advertising it on youtube, the new flag and the new wrapping. So let's just watch it:

and

So you can see why something like this might offend us and then came Marius Gavril and Dan Apavaloaie, two of my best friends, and did this:

The result: Well let's put it like this, they are invited to a national tv station, because in just a week since the video was put on youtube, they managed to gather more views then the two commercials paid from ROM. So let's just say that they managed to destroy the new ROM campaign in just a week. After a week the officials from the chocolate company came with some excuse and telling the nation that it was just a joke ( wright ... ). Never I have seen the internet change an advertising campaign so fast and so drastically switching the whole marketing scheme 180 degrees. And that is the true, that nowadays everybody has the power to change and influence the future advertising campaigns.

Never again we will be forced to watch or hear what the big advertising companies have to say, we have a word in that.

That is the power of the internet and that power is growing fast, I mean really fast. Today you can see and youtube people that are making a living out of video blogging. People that have more audience than some tv programs, I personally like the Shaytards channel and like Shay they are a lot more out there.

So, in conclusion I would like to say that we all have the power to change the world! But keep in mind that with great power comes great responsibilities!

Hello World!

2010-11-10T03:32:00.001+02:00

Hello World